Starbucks, the renowned US-based coffee chain, has marked its entry into Himachal Pradesh with the unveiling of a new drive-through store, as shared by a company official on social media. Positioned along the Shimla-Dharampur highway, this latest addition showcases Starbucks’ commitment to expanding its reach across diverse regions.
“Excited to announce that Starbucks has finally set its foot in the state of Himachal Pradesh with our latest and one of the most anticipated and iconic Drive thru store in the entire region,” expressed Rahul Chaudhary, Business Development – North at Starbucks India, in a LinkedIn post.
Operating 24/7, the new store marks the seventh drive-through location for the coffeehouse chain in India. The first drive-through Starbucks outlet in the country was launched in 2020 at Zirakpur, Punjab, situated on the Ambala Chandigarh Expressway.
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“Our new Starbucks drive-thru is not just about convenience; it’s a testament to the spirit of progress and innovation that defines our nation. As we honor our rich history and look toward a bright future, this store represents a fusion of modernity and tradition,” wrote Shantanu Karekar, senior manager at Tata Starbucks on social media.
In India, the Starbucks-branded coffee chain is run through a 50:50 joint venture between Seattle-based Starbucks Coffee Co. and Tata Consumer Products Ltd. Since 2012, Tata Starbucks has successfully launched more than 390 stores spanning 54 cities in India, employing approximately 4,300 individuals.
The company aims to operate 1,000 stores in India by 2028, with a target of opening one new store every three days.
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