Stone Sapphire India, a manufacturer of toys and stationery based in New Delhi, plans to invest INR 1,000 crore in establishing a manufacturing facility in Baroda for homeware products such as glassware, sippers, dinnerware, and more. According to Vick Rana, the Chairman of Stone Sapphire India Pvt. Ltd. (SSPL), the homeware market in India currently lacks options for middle-class consumers, with products catering either to the lower class or the elite segment.
“Our work on new plant and capacity expansion has already begun in Baroda which is focused on the homeware segment. We are investing INR 1000 crore on this expansion,” Rana said.
According to him, the Baroda facility will produce small kitchen appliances, metal cookware, and drinkware. This move aims not only to boost production capacity for the Indian market but also to increase exports by a minimum of 50 percent, thereby positioning India as a global manufacturing hub for these products.
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Rana added that this expansion is projected to elevate the company’s turnover to INR 1,000 crore by the fiscal year 2025-26, up from the current INR 250 crore.
He said, “Ever since our association with global dinnerware giant Corelle USA, the brand sales have increased by 20 per cent. The massive support from our retail fraternity has been overwhelming, further strengthening our belief in the home segment. The 27,000 retailer touchpoint base is constantly increasing and we aim to increase it to 50,000 touchpoints in the next 5 years.”
The company possesses a land parcel of approximately 1.3 million square feet in Baroda, with only 40 percent of it currently utilized.
“The green factory structure is already ready, and we are in advance talks for the import of machinery,” he stated.
Almost four years ago, the company entered the home segment by becoming the exclusive importer and distributor of Corelle USA, a global dinnerware giant. Presently, the company is leading the charge in capturing the Indian market share for international brands within the highly varied and fragmented market.
SSPL markets many homeware brands such as USA’s Instant Brands (the house of Corelle, Pyrex, Visions, Corning ware), BergHoff (Belgium), LAV ( Turkey), and its own Peggy Oliver, with end-to-end support, greater depth, and penetration through its robust distribution and marketing infrastructure in India.
The company has established a solid presence through traditional Indian brick-and-mortar outlets, encompassing more than 27,000 retailers, including modern trade and specialty counters. These outlets have been retailing SSPL’s toys and stationery for over seven years, since the company’s inception.
In its seven years of operation, Stone Sapphire India has emerged as a major player in the Indian market, offering exclusive end-to-end distribution of a wide range of international brands. These include Disney, Mattel, Marvel, Viacom, Peppa Pig, Paw Patrol, Winfun, and numerous others, all conveniently available under one roof.
SSPL stands as India’s premier manufacturer and distributor of toys and stationery, offering a diverse array of both imported and proprietary brands and licenses from various international brands within the toys and stationery sectors.
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