Style Up, a leading youth shopping destination under Aditya Birla Fashion and Retail Ltd. (ABFRL), has opened its seventh store in Hyderabad. The new outlet is located in the newly launched Aparna Neo Mall at Nallagandla.
Aiming at young customers seeking stylish yet affordable clothing, the 8,800 sq. ft. store offers a diverse selection of trendy apparel and accessories.
Sangeeta, CEO of Pantaloons, Style Up, and Marigold Lane, stated, “With the opening of our seventh store in Hyderabad, we are proud to have 30 ‘Style Up’ stores across India, uniquely catering to the youth. Our other stores in Sarath City Capital Mall, Kompally, and LB Nagar have been tremendously successful from the start, and we aim to maintain this momentum with our new locations in the city. At ‘Style Up’, we understand that Gen-Z and Gen Alpha have redefined fashion. Our trend-driven designs, competitive pricing, exceptional quality, and world-class store experience allow us to elevate their style journey.”
Continue Exploring: ABFRL’s Style Up continues Bengaluru expansion, opens third store
