Supertails, a prominent tech-enabled pet-care brand, commemorates its third anniversary by highlighting significant growth and innovation in India’s pet care retail sector. To celebrate this milestone, Supertails introduces Pawscars, India’s first pet awards show, offering pet parents a platform to showcase and celebrate their pets’ antics, tricks, and heartwarming moments.
Big Birthday Bash Sale: Celebrating Three Years with Discounts and Giveaways
In tandem with its anniversary, Supertails rolled out the “Big Birthday Bash Sale” running from May 26th to June 3rd, featuring a plethora of discounts, offers, giveaways, and gifts tailored for pet parents. Simultaneously recognizing the cherished bond between pets and their owners, Supertails unveiled Pawscars, attracting over 5000 entries across categories such as Master of Mischief, Naptime Ninja, and The Scratch Machine. This initiative underscores Supertails’ commitment to fostering a vibrant pet parent community across India.
The anniversary festivities also leverage the burgeoning trend of pet influencers. Through the Big Birthday Bash campaign, Supertails collaborated with more than 200 pet influencers, affectionately dubbed as Superstars, collectively engaging with over 5 million devoted pet enthusiasts. Each of these influencers received personalized birthday boxes from the brand as tokens of appreciation.
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Varun Sadana, Aman Tekriwal, and Vineet Khanna, the Co-Founders of Supertails, reflected, “Three years have flown by! It feels like just yesterday when we embarked on this ambitious journey. We’re more thrilled than ever to witness the burgeoning growth of the pet care community in India. Our voyage over the past three years has been nothing short of remarkable. With Supertails’ Big Birthday Bash and Pawscars 2024 commemorating our third anniversary, our dedication to nurturing a resilient, empathetic community of pet parents is stronger than ever.
We take pride in showcasing our pets and their distinct quirks, recognizing this shared sentiment within the community. Our mission remains steadfast in supporting first-time pet parents in India by offering essential knowledge, resources, and assistance. We warmly invite all pet parents to join us in celebrating the extraordinary moments that make our bond with our beloved pets truly special and heartwarming.”
Since June 2021, Supertails has been dedicated to crafting the ultimate pet care ecosystem, with an impressive 80 percent of its business stemming from repeat clientele. Throughout the past year, the company has experienced remarkable expansion, particularly in tier II and III cities. In a bid to enrich the customer experience further, Supertails recently unveiled Supertails Pharmacy, transforming into a comprehensive platform offering a spectrum of pet supplies, online veterinary consultations, and behavior training. As the foremost provider of teleconsultations in India, boasting over 1 lakh successful consultations, Supertails has firmly established itself as a dependable ally for pet parents across all stages of their journey.
Continue Exploring: Supertails sets new benchmarks in pet care industry with 3X revenue growth and 5X consumer expansion in FY 2022-23
