Tanishq, the renowned jewellery brand within the Titan Company, a subsidiary of the Tata Group, has expanded its international presence with a new venture in Oman. The inaugural store in the country can be found at Oman Avenues Mall, Muscat, as announced by an industry professional on social media.
“Tanishq officially debuted in Oman with the grand opening of their inaugural store at Oman Avenues Mall, Muscat,” stated Amol Jungari, Head of Retail Design and Delivery at LuLu Group International, in a LinkedIn update.
Opened in May 2015, Oman Avenues Mall stands as one of Oman’s premier shopping destinations. Operated by the Abu Dhabi-headquartered LuLu Group International, it ranks among the largest malls in the country.
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Tanishq’s Global Expansion
Currently, Tanishq has expanded its presence with over 16 international stores outside India.
In July 2023, Titan unveiled its ambitious strategy to establish 50 boutiques globally, with a focus on key markets such as the United Kingdom, Australia, and Malaysia.
In the fiscal year 2023, the jewellery retailer expanded its international store count from two to seven.
Tanishq, a part of Titan’s jewellery division, was established in 1994, alongside other brands such as CaratLane, Zoya, and Mia by Tanishq.
In 1996, Tanishq inaugurated its first retail showroom in Chennai, followed by its first international store in Dubai in 2020. Currently, the retail chain comprises over 410 exclusive outlets spread across more than 240 cities within the country, alongside international boutiques in the UAE, USA, Qatar, Oman, and Singapore.
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