Terra Food Co. (TFC), a trailblazing gourmet cloud kitchen company, has accomplished a remarkable feat by securing $800,000 in its Pre-Series A funding round. This significant financial backing was made possible by a distinguished group of investors, which includes Zero to One Fund, Twin & Bull Fund, ah! Ventures, and various angel investors from around the world. Notably, TFC’s existing investors, such as Lets Venture, Faad Network, and The Chennai Angels, also enthusiastically joined this round, reaffirming their unwavering belief in TFC’s trajectory and untapped potential for growth.
Founded by the visionary entrepreneur Sriram Nair, TFC embarked on its journey in Ahmedabad back in 2019. The company’s roots can be traced back to Sriram Nair’s pioneering café and flagship store, Terra, which first introduced the innovative farm-to-table concept to Ahmedabad in 2017. Inspired by the success of Terra’s dine-in restaurant, TFC took a bold step into the cloud kitchen realm, aiming to bring niche and gourmet cuisine formats to underserved Tier 2 cities, all while ensuring affordability.
Sriram Nair added, “With a strong focus on Tier 2 markets, TFC has witnessed remarkable growth, currently processing an impressive monthly volume of 26,000 orders and generating a monthly recurring revenue of over INR 1 crore. Bolstered by this recent funding, TFC plans to double its revenue by November 2023, capitalizing on its existing kitchen facilities.”
With the successful completion of this Pre-Series A funding round, TFC is poised to invigorate its business expansion, broaden its brand portfolio, channel investments into cutting-edge food technology and product development, and augment its skilled workforce. As the company sets its sights on the Series A funding round, scheduled to conclude by the end of the financial year, it anticipates an even more substantial boost to its growth trajectory.
TFC functions as a versatile multichannel food company, strategically utilizing both online and offline platforms to serve the surging aspirations and disposable income of consumers in Tier 2 cities. The company’s diverse portfolio of brands, comprising Terra Gourmet, Sushito, Zeus Burger, Noodle Van, Aho Punjab, Pickup Meals, Jaani Maani Biryani, Papadum, and Hiit Meals, has received a warm and enthusiastic reception in markets where access to gourmet cuisine options was previously limited.
The company’s future expansion plans include venturing into other Tier 2 cities like Baroda, Surat, Jodhpur, Indore, and Bhopal over the next two quarters. Terra Food Co. aims to establish itself as a pioneer in accessible and convenient gourmet dining through unique pickup and cloud kitchen models, redefining how Indians order and enjoy food online.
As TFC continues on its mission to revolutionize the culinary landscape in India, investors remain optimistic about the company’s potential and its ability to tap into the vast opportunities presented by Tier 2 markets with untapped potential for gourmet cuisines.
