Waterscape Investments has secured a master franchise agreement with The Coffee Bean & Tea Leaf (CBTL), bringing the renowned American café chain to the Maldives with its first store set to open soon.
From the third quarter of 2024, CBTL plans to introduce a chain of cafes throughout the Maldivian archipelago.
Hussain Hilmy, CEO of Waterscape Investments, expressed, “Our dedication to quality and fostering a welcoming ambiance aligns perfectly with The Coffee Bean & Tea Leaf’s ethos.”
“We are sure that the brand’s innovative coffee and tea choices and rich history, along with our in-depth knowledge of Maldivian hospitality, will forge a successful collaboration.
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“We’re thrilled to bring this iconic brand to our dynamic communities and play a part in The Coffee Bean & Tea Leaf’s worldwide growth.”
CBTL’s Global Presence and Expansion Strategy
Renowned for its handcrafted coffee, tea, and espresso-based beverages, CBTL boasts 1,100 outlets across 20 global markets.
The brand has garnered significant global interest, with numerous new locations in the pipeline across the US, South America, the Middle East, and Asia.
Yousif Abdulghani, Chief Development Officer, expressed, “As The Coffee Bean & Tea Leaf embarks on its global expansion journey, we’re thrilled to venture into the Maldives in collaboration with Waterscape Investments.”
“We look forward to becoming a well-known brand in the Maldives and believe this expansion is a step forward in our growth plan, enabling us to share our love for tea and coffee with even more people globally.”
CBTL unveiled its latest outlet in Santa Monica, California, in February 2024.
Situated within the Medical Center of Santa Monica, this new venue is the outcome of a collaboration with a franchisee overseeing four other CBTL cafes across the Los Angeles area.
The Santa Monica café features the brand’s fresh design and provides abundant indoor seating options for customers.
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