Toby’s Estate Coffee Roasters, a specialty coffee brand based in Australia, has introduced its first fully digitized and contactless coffee shop in the Middle East and North Africa (MENA) region.
The contactless coffee shop is located on Mubarak Al Kabeer Street in the Sharq district of Kuwait City.
The location marks where Toby’s Estate Coffee Roasters began its operations in the Gulf Cooperation Countries (GCC) in 2016.
Offering versatile customization options, the contactless shop empowers customers to select their desired coffee beverage, additional options, and food items. Shortly thereafter, these choices are delivered through a dedicated window.
Toby’s Estate’s recently released mobile app offers the convenience of pre-ordering and picking up orders from either the contactless shop or any nearby Toby’s Estate outlet.
Furthermore, it allows customers to place orders using the virtual screen at the contactless shop.
The shop underwent a redesign to align with the new service model, allowing customers to savor their coffee outdoors during the cooler months.
Operating under a franchise agreement, the new Toby’s Estate is managed by Pinnacle Group, a Kuwait-based company.
After finalizing the agreement, Pinnacle Group expanded its presence by launching 12 Toby’s Estate outlets in Kuwait, complementing its existing two operational cloud kitchens and coffee truck.
Additionally, it has expanded its operations to include two additional stores in Dubai, one in Qatar, and two in Saudi Arabia.
Pinnacle Group CEO Tareq Alshaikh said, “We’re digitising the coffee experience as part of our commitment to making your highest quality, made-to-order coffee convenient, all thanks to our proprietary mobile app and the strategically located contactless shop at the intersection of the financial district.
“Thousands of employees working nearby can now enjoy their coffee break on a typical fast-paced day. We look forward to expanding this new concept within Kuwait and the GCC as well.”
Founded by Kuwaiti entrepreneurs, Pinnacle Group aims to continue its focus on product quality, ethical sourcing and operational ‘finesse’- for the brand’s growth.
Toby’s Estate offers a range of speciality coffee, merchandise and brewing equipment.
