Wonderchef, a leading brand known for its premium kitchen appliances, plans to expand its presence by opening 50 Exclusive Brand Outlets (EBOs) across India over the next two years. This announcement comes following the recent opening of its largest exclusive outlet in Gaur City Mall, Greater Noida West.
The brand has been making significant strides in bolstering its retail footprint. This is evidenced by the recent opening of its 28th store in India, notably in the National Capital Region (NCR), which marks Wonderchef’s eighth outlet in this strategic area. Besides its exclusive outlets, Wonderchef products are available in approximately 20,000 multi-brand stores and over 3,000 modern trade outlets. With ambitious goals in mind, the company aims to expand its presence to 30,000 multi-brand stores and 4,000 modern trade outlets within the next two years.
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Sales Growth and Financial Performance:
Wonderchef has witnessed remarkable growth, recording a 25% Year-on-Year (YoY) increase in the fiscal year 2023-2024, with brand sales soaring to INR 700 crore.
Regarding the expansion strategy, Ravi Saxena, Founder and CEO of Wonderchef, remarked, “Our ambitious expansion strategy reflects our dedication to delivering unmatched product experiences to our customers and offering access to our innovative line of kitchen and home appliances. We are thrilled to bring our cutting-edge products, such as Chef Magic, within reach of consumers worldwide.”
Aligned with its expansion plan, Wonderchef has introduced Chef Magic, a comprehensive kitchen robot tailored for tech-savvy individuals desiring both convenience and health benefits. Saxena further elaborates, “In addition to Chef Magic, we are diversifying our range in the smart appliances sector, featuring items like coffee machines, Nutri-blend, and our pro-health cookware collection. With this strategic direction, we are targeting to surpass the INR 1000 crore milestone in brand sales by 2026.”
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