Zizzi, the Italian restaurant, has collaborated with Morrisons to introduce a range of frozen products under the Zizzi brand in the United Kingdom.
The collection, featuring 17 frozen items including pizzas, pastas, side dishes, and desserts, is now accessible in 208 Morrisons stores. These products are showcased collectively in a designated branded freezer section, streamlining the selection process for customers to easily pick their main courses, side dishes, and desserts.
Drawing inspiration from the well-loved dishes on the Zizzi menu, these items provide customers with the opportunity to savor the restaurant’s flavors in the comfort of their own homes.
Zizzi’s Innovative New Products:
The range comprises eight exclusive products available solely at Morrisons. Among the new additions are the Calzone Carne Piccante, Garlic Soul Breads, Chicken & Mushroom Risotto, and two Rustica pizzas.
The selection accommodates a variety of preferences, encompassing vegan choices. It includes five Rustica pizzas, each adorned with a drizzle of either chilli or basil oil, a hand-stretched Calzone, and seven pasta and risotto options, featuring Bucatini Meatballs.
Furthermore, the offering comprises two options: Garlic Soul Breads infused with garlic butter and two delectable desserts, featuring Salted Caramel Brownies.
Rachel Hendry, retail and grocery director at Zizzi, said, “Our ambition for Zizzi at home has always been to offer shoppers a full dine-in meal solution that gives them a choice of our premium restaurant-inspired dishes at an affordable price, so our launch into Morrisons brings this to life.”
“We have worked in partnership with Morrisons to deliver true innovation to its shoppers, so we’re excited to launch six completely new products within the 17-strong range. Our Garlic Soul Breads are so unequivocally Zizzi, and represent the little twists we bring to all our dishes.”
Tessa Ward, category director frozen at Morrisons, added, “We’re excited to partner with Zizzi to launch its frozen shop, which offers so much quality and choice for our customers. The 17-strong Zizzi range has something for everyone, with lots of innovation and at a price everyone will love. This is our biggest Frozen range change since 2019, and we’re sure it will be a hit with our customers.”
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