This summer, there has been a significant surge in demand for mangoes, ice creams, and dairy products at Amazon Fresh. The company has noted a remarkable 30% growth in mango-flavored ice creams and mango-based dairy beverages such as lassi, yogurt, and shakes. Additionally, there has been a notable 43% year-on-year increase in units sold within the ice creams and dairy beverages categories.
Srikant Sree Ram, Director of Amazon Fresh India, commented, “We’ve seen our customer base grow, with a 20% increase in ice cream shoppers and a 33% surge in those buying dairy and dairy alternative beverages. In response to our customers’ varied preferences, we’ve curated a wide selection of products, from frozen desserts to premium natural fruit-based ice creams, as well as healthier options like sugar-free, vegan, and low-calorie alternatives, aligning with evolving consumer demands.”
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He went on to mention that among cities, Delhi took the lead as the top consumer of ice creams, closely followed by Mumbai and Bengaluru. In terms of dairy beverage purchases, Mumbai ranked first, trailed by Delhi and Bengaluru. He also noted, “Vanilla emerged as the most beloved ice cream flavor, while Buttermilk stood out as the preferred beverage of the season among options like lassi, flavored milk, milkshakes, smoothies, and dairy alternatives such as almond and oats milk, among others.”
Amazon Fresh provides free delivery on all orders over INR 249. With enticing deals like “Buy More Save More,” super saver discounts, and regular cashback on weekly and monthly purchases, customers can enjoy substantial savings on their grocery shopping.
The company also enhances the shopping experience with a dedicated app-in-app for groceries, featuring convenient tools such as personalized widgets, a buy-again option, and reminders to help customers remember frequently purchased items. “Consumers cherish the straightforward selection and navigation,” said Ram. “Our recent introduction of various thematic stores and events, such as the mango store, summer store, and cricket store, provides them with the best value across our extensive selection of high-quality groceries.”
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