Rare and Basics (R&B), the fashion brand owned by retail conglomerate Apparel Group, has opened its second store in Kochi, as announced by an industry official on social media. Located at LuLu Mall, Edappally, it now stands as the 19th R&B outlet across the country.
“Happy to announce that R&B store opened in Lulu mall, Kochi last week,” said Pradosh Neelakandan, manager – retail design and delivery at Lulu Group International in a LinkedIn post.
Kochi’s first R&B outlet is located at Centre Square Mall, Rajaji Junction, and was inaugurated in August 2023.
R&B stores offer a variety of Western clothing options for men, women, and children.
In India, the brand currently has a presence in cities like Kozhikode, Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangalore, and Mysore.
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Apparel Group launched R&B in October 2012, debuting its first retail store at Muscat Grand Mall in Oman. The company has since expanded its presence, now operating over 70 stores across seven countries, including India, Oman, UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia.
UAE-based Apparel Group manages over 2025 retail stores and represents more than 80 brands across all platforms, employing over 20,000 multicultural staff. Among the brands it oversees are Aldo, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club, and Victoria’s Secret.
The company has established a strong presence in the GCC region and has successfully expanded into vibrant markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, it has devised strategies to enter emerging markets like Hungary and the Philippines.
Continue Exploring: Apparel Group unveils 15th R&B store in Bengaluru, driving expansion in India
