Bhopal-based restaurant chain Chalu Aapna Desi Chinese plans to enter Punjab with the launch of three new outlets on March 15, as stated by its CEO and founder Vibhanshu Mishra.
The brand, which boasts more than 158 outlets across various formats like Chalu Chinese, The Indian Momo Co., and Wh-eat Burger, is set to open stores at Celebration Mall on the Ambala-Chandigarh highway, Mohali Walk (Shopping Mall) in Mohali, and Urban Hatt, a food street located in Amritsar.
“We are planning to open 15 outlets in Punjab and over 25 in North by the end of 2024 including all 3 brands,” said Mishra.
The planned expansion in Punjab will encompass cities such as Ludhiana, Gurdaspur, Mohali, Bathinda, Jalandhar, Pathankot, and Barnala.
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Mishra shared that with each store requiring approximately INR 25 lakh for setup, the brand has allocated INR 10 crore for expanding in Punjab and INR 50 crore for broader expansion in the North region.
Reports indicate that the brand is planning a global expansion, aiming to inaugurate more than 25 outlets in Canada. The initial launch is scheduled for June at Trafalgar Crossing, 2481 Taunton Road, Oakville, Ontario, followed by an additional 24 outlets by the end of 2025.
Following its global expansion spree, the chain also plans to expand to Arizona, US, with an additional 10 outlets.
Last year, the company clocked a revenue of INR 29 crore with plans to wrap up 2024 with over INR 50 crore, an increase of over 70%. It now plans to open and reach 250 outlets, a 58% increase by the financial year (FY) 2024-25, as stated by Mishra in an earlier interview.
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