Coca-Cola India, the beverage manufacturer, revealed on Wednesday that it is introducing its Coca-Cola cola brand in rPET bottles, available in 250 ml and 750 ml pack sizes. These bottles are being produced in collaboration with their primary bottling partners. The company emphasized that these bottles are crafted entirely from 100% food-grade rPET, excluding caps and labels, and they aim to raise consumer awareness through this packaging innovation.
Sanjeev Agarwal, chairman of Coca-Cola’s franchise bottling partner Moon Beverages, part of MMG Group, said, “Recycled PET is a big move in the right direction to embrace plastic circularity in India. Our new bottles made with food-grade rPET are recyclable and can become another bottle giving it another life.”
The company, known for producing Sprite and Minute Maid juices, has extended its 100% rPET bottle offering to more than 40 markets. This move brings them closer to their goal of achieving bottles with 50% recycled content by the year 2030.
In a statement, Enrique Ackermann, the Vice President of Technical and Innovation for Coca-Cola India and Southwest Asia, mentioned that the company is actively engaged in boosting the recycled materials used in its packaging, expanding the utilization of refillable bottles, and enhancing the collection of packaging for recycling purposes.
Coca-Cola has announced that consumers have the option to recycle empty PET bottles through conveniently located drop-off points or reverse vending machines (RVMs). This initiative complements an existing “return and recycle” program in partnership with the e-commerce platform Zepto, which primarily focuses on collecting PET bottles directly from consumers.
