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Thursday, November 14, 2024

Coty Inc teams up with Beauty Concepts to launch adidas Sports Fragrances in India

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Coty Inc, a renowned global beauty conglomerate boasting a rich portfolio of iconic brands, is thrilled to announce the introduction of adidas Sports Fragrances in India. Teaming up with distributor Beauty Concepts Pvt Ltd, the refreshed lineup caters specifically to those who embody an active lifestyle.

The adidas Sports Fragrances assortment encompasses Eau de Toilettes (EDTs), deodorants, and shower gels, delivering a complete olfactory journey for enthusiasts of activity and vitality. Significantly, sustainability takes precedence within the range, showcasing vegan compositions and recyclable packaging. Supported by scientific advancements, the new adidas bodycare selection delivers enduring scents infused with natural essential oils, tailored to the demands of the “Everyday Mover” – individuals who value fitness within their daily regimens.

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Rizwan Mulla, Business Development Director at Coty India, expressed, “We’re thrilled to bring adidas Sports Fragrances to India, providing consumers with a distinctive scent journey that aligns with their dynamic lifestyles. Through this collection, our goal is to encourage individuals to embrace movement, wellness, and self-expression.”

The debut of adidas Sports Fragrances signifies yet another significant achievement for Coty in the Indian market. With a heritage of creating timeless scents and cutting-edge beauty offerings, Coty persists in reshaping beauty norms and fostering individual expression. The availability of adidas Sports Fragrances at top retailers nationwide, such as Shoppers Stop, Nykaa, and other prominent outlets, beckons customers to discover scents that harmonize with their vibrant lifestyles.

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