Farmley, known for its nutritious snacks, has announced its transition to palm oil-free products. Over the course of a year, the company has diligently replaced palm oil with healthier alternatives such as olive oil, ghee, or zero-oil across its entire product range, reaffirming its dedication to revolutionizing healthy snacking.
Palm oil, a commonly utilized vegetable oil, has raised both environmental and health-related concerns due to its high saturated fat levels. In an industry where blended palm oil is widespread, typically comprising 80-90% palm oil and only 10-20% olive oil, Farmley distinguishes itself as a trailblazing brand by attaining a 100% Palm Oil-Free status.
In its endeavor to establish a product range entirely free of palm oil, the company launched the “Palms Off Palm Oil” campaign. This initiative educates consumers about the detrimental impacts of palm oil on both health and the environment, with the aim of increasing awareness about its role in deforestation, wildlife habitat loss, and climate change.
“Our mission at Farmley is to ensure our customers’ well-being and satisfaction. Our journey to become completely palm oil-free began six months ago, prompted by feedback from some of our customers who expressed concerns about palm oil in our products during regular surveys. Customer feedback is more than just suggestions; it is a driving force behind our business decisions.
We are proud to be among the pioneers transitioning our entire product range to be palm oil-free, replacing it with zero-oil, olive oil, or ghee alternatives. This shift not only benefits the health of our consumers but also strategically positions us in an emerging F&B segment focused on food quality and health. As we continue to innovate, our commitment remains steadfast in providing snacks that are not only delicious but also mindful of our planet and its inhabitants,” expressed Akash Sharma, Co-Founder of Farmley, reflecting on the transition.
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A study published in the National Library of Medicine reveals that palm oil serves as a primary ingredient in almost half of the most commonly consumed food and consumer items, including numerous popular snacks. With its composition comprising 5 percent saturated fatty acid, palm oil has been linked to raising LDL or ‘bad’ cholesterol levels in the bloodstream. This increase contributes to higher levels of unhealthy fats in the body, thereby heightening the risk of cardiovascular diseases.
Farmley’s snacking range is accessible for purchase on various online commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Instamart, in addition to retail stores.
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