ITC Hotels aims to grow its portfolio from the existing 130 hotels to 200 within the next five years by launching new properties across its brands, seizing the opportunity presented by the surge in both business and leisure travel in India. Chief Executive Anil Chadha stated that the company is on a “high-growth path,” anticipating an expansion to over 18,000 rooms in five years, up from the current 12,000.
ITC Ltd’s hotel division is set to make its international debut with the 352-room ITC Ratnadipa in Colombo later this month. According to Chadha, the property will offer the “most spacious rooms in the city.”
Over the last two years, ITC Hotels has introduced 25 hotels across India.
“Having strengthened our foothold in the luxury segment across major cities, we are now swiftly expanding into tier two and tier three markets,” stated Chadha.
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“The trend of experiential travel is growing. Each of our properties—the upper-upscale brand Welcomhotel, the premium brand Storii, and the luxury brand Mementos—offers unique, immersive guest experiences that are exclusive to the area. We have 40 forthcoming properties in our pipeline under different brands, including ITC Hotels, Mementos, Welcomhotels, Storii, Fortune, and Welcomheritage,” he elaborated.
Chadha mentioned that ITC will soon launch Club ITC Master Key, an all-inclusive integrated offering for guests.
“From the time of arrival until the time of departure, every aspect of a guest’s stay is designed to provide immersive experiences. These could include riding a Segway, trying different foods, hiking through the solitude and quiet of the woods, or seeking other interesting experiences in other places,” he explained.
“The offering is aimed at leisure destinations and focuses on creating spaces and experiences that allow clients to make lasting memories. All guests will be able to take advantage of these deals, while members of our loyalty programme will be able to enjoy them at even lower prices,” he added.
ITC’s ‘ultra-luxury’ hotel in Sri Lanka will offer rooms, suites, and serviced apartments, along with over 1,390 square meters of banquet space. The hotel will boast a dozen dining options, including Peshawri, Yi Jing, and Avartana, all of which have been featured on Asia’s 50 Best list. Additionally, the hotel will feature the chain’s renowned Kaya Kalp – The Royal Spa.
ITC’s planned openings for this fiscal year include Welcomhotels in Belagavi, Jabalpur, and Gangtok, a Mementos hotel in Jaipur, and Storii hotels in Kolkata, Sirmour, and Prayagraj.
ITC operates four hotel brands: Fortune, Welcomhotel, and ITC Hotels (luxury), WelcomHeritage, and upper upmarket Welcomhotel. Fortune is in the mid-market to affluent range. Mementos in the luxury market and Storii in the premium market are the most recent additions to the group’s portfolio.
Continue Exploring: ITC sets sights on major hotel expansion with 50% room inventory boost by 2027
