Libas, an ethnic fashion brand, has teamed up with GoKwik, an ecommerce enabler, to expand its direct-to-consumer presence and stimulate growth.
Libas seeks to utilize its partnership with GoKwik to enrich its direct-to-consumer presence, focusing on optimizing the checkout process for shoppers and enhancing accessibility throughout India.
“We’re thrilled to join forces with GoKwik to elevate our brand in the digital landscape. Leveraging their eCommerce proficiency, we anticipate expanding our online presence and connecting with a broader audience. Our focus on implementing a seamless one-click checkout reflects our commitment to enhancing the shopping journey, fostering higher conversions, and customer contentment. This resonates with our overarching strategy of establishing a robust and adaptable omni-channel presence,” expressed Sidhant Keshwani, Founder and CEO of Libas.
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Through KwikCheckout, GoKwik’s one-click checkout solution, shoppers skip the hassle of logging in every time they shop on a website. Moreover, one in three eCommerce shoppers already frequents GoKwik’s network. Consequently, GoKwik also fills in up to 85% of addresses, cutting down on drop-offs at the address page. With industry-leading payment success rates and strong payment assurance, merchants on KwikCheckout can unleash higher conversion rates and revenue growth.
“Currently, internet channels account for more than 85 percent of their revenue, with their D2C channel accounting for 15% of total sales. With a major boost from their D2C channel, they are all expected to rise by 35% this year. Chirag Taneja, co-founder and CEO of GoKwik, stated, “We were delighted to have established a solid partnership with Libas in their endeavour to enhance their online revenue share through their D2C website.”
Within its network, GoKwik accommodates more than 1500 eCommerce brands such as Lenskart, Neemans, Man Matters, Levis, Shoppers Stop, and others. These brands span across various sectors including fashion, beauty, health and nutrition, electronics, and other pivotal categories within the online shopping realm. Libas, in particular, has enlisted Kiara Advani as their brand ambassador for the unveiling of their summer collection. Additionally, Libas aims to broaden its presence both online and offline throughout India.
Libas is already witnessing a 10% uplift in conversions and prepaid transactions, highlighting the benefits of the partnership, as stated in a recent announcement.
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