LoveChild, the beauty brand by Masaba Gupta, the renowned Indian fashion designer and actress, has partnered with the department store chain Shoppers Stop.
As part of this collaboration, LoveChild has introduced its shop-in-shop at Shoppers Stop, nestled within R City Mall, Ghatkopar. Moreover, its collection of beauty essentials will be showcased on the Shoppers Stop Beauty online platform.
“We’re excited to introduce the LoveChild kiosk at Shoppers Stop and proud to be their offline retail collaborator. This alliance with LoveChild by Masaba underscores our dedication to providing Shoppers Stop customers with top-notch, premium beauty products,” remarked Biju Kassim, Shoppers Stop’s Chief Executive Officer of Beauty.
LoveChild made its foray into offline retailing in February of this year, inaugurating two brand kiosks in Mumbai and Delhi.
“We’re excited to begin this transformative journey in partnership with Shoppers Stop. Through our Shop-in-Shop and Online Retail presence at Shoppers Stop, we aspire to empower consumers to embrace homegrown beauty brands, offering potent formulations and solutions where skincare meets beauty,” Gupta expressed.
The brand plans to open additional kiosks in the upcoming months across various cities.
Continue Exploring: Masaba Gupta’s LoveChild brand makes offline debut with Mumbai kiosk launch
In August 2022, Gupta’s fashion and lifestyle brand, House of Masaba, unveiled its own makeup line, Lovechild, featuring a dedicated e-commerce platform offering a vibrant selection of lipsticks, lip glosses, and nail polishes.
LoveChild is presently under the ownership of the Aditya Birla Group within the House of Masaba franchise. In January 2022, the company established a strategic alliance with The Aditya Birla Fashion and Retail Ltd (ABFRL), with ABFRL acquiring a 51% stake in the venture. This partnership was designed to enable ABFRL’s entry into the beauty and personal care market in India.
The House of Masaba concept debuted in 2009. Presently, the brand boasts 15 stores across India, with four located in Delhi, four in Mumbai, two in Bengaluru, and one each in Ahmedabad, Hyderabad, Gurugram, Kolkata, and Ludhiana.
Continue Exploring: Ace Turtle and Shoppers Stop collaborate to introduce Dockers, redefining men’s fashion in India
