Luxmi Tea, the proprietor of the Makaibari brand, plans to broaden its retail footprint nationwide, as stated by a company representative.
The company has already inaugurated stores for the sale of its premium tea within Kolkata and Bagdogra airports, as well as within the international terminal of Mumbai airport.
Rudra Chatterjee, MD of Luxmi Tea, said “The retail and online channels of our tea sales are growing fast. Presently, online and retail constitute less than ten per cent of overall sales.”
“Luxmi Tea, which has gardens in West Bengal, Assam and Rwanda in Africa, produces around 25 million kilogramme of the crop annually,” Chatterjee said.
He said, “We have started with three airports at present. Preliminary talks are on to open more retail stores in other airports like Bengaluru and Delhi as well.”
Luxmi Tea’s Branded Accessories Offerings
According to him, the stores are branded as ‘Makaibari’ and feature the sale of the iconic tea, along with other premium Luxmi products at the airport outlets.
The airport outlets will also offer branded accessories such as cups and saucers, in addition to caddies and gift boxes.
Chatterjee said, “The objective is to promote Luxmi tea across the country, primarily the Makaibari brand. Our monthly sales of tea in value terms is around INR 18 lakh to INR 20 lakh”.
Apart from airports, the company also maintains a presence in upscale malls and modern trade establishments.
Approximately ten percent of the company’s overall production volumes are dedicated to tea exports.
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