Mother Dairy has introduced a buffalo milk variant in the Delhi-NCR market, aiming to establish this new segment as a INR 500 crore brand by March next year.
At present, Mother Dairy supplies 35-36 lakh litres of milk daily in the Delhi-NCR region and 45-47 lakh litres per day across the country. The company distributes milk in pouches and through milk booths in the Delhi-NCR area.
“We are launching buffalo milk at INR 70 per litre. We are introducing this variant in Delhi-NCR,” said Mother Dairy Managing Director Manish Bandlish in an interview.
The company is set to supply 50,000-75,000 litres of buffalo milk daily in the Delhi-NCR region, with the product hitting the market starting this week.
“By March 2025, we aim to reach 2 lakh litres per day. We intend to make the buffalo variant a INR 500 crore brand in one year. This segment is growing. There is a demand for high-fat milk,” Bandlish said.
The Managing Director stated that within a few months, Mother Dairy plans to introduce the buffalo milk variant in Uttar Pradesh, Haryana, and Maharashtra as well.
Mother Dairy’s buffalo milk boasts a fat content of 6.5 percent and 9 percent SNF (Solid Not Fat), providing a creamy texture and a flavorful taste profile. Additionally, the upcoming variant will feature A2 protein.
During the last financial year, the company posted a turnover of around INR 14,500 crore, out of which INR 11,500 crore came from the dairy business.
Established in 1974, Mother Dairy is currently a fully-owned subsidiary of the National Dairy Development Board (NDDB).
The company boasts a diverse portfolio that includes edible oils marketed under the ‘Dhara’ brand, as well as a range of products such as fresh fruits, vegetables, frozen vegetables, snacks, unpolished pulses, pulps, concentrates, and more under the ‘Safal’ brand.
Continue Exploring: Mother Dairy’s Safal outlets to sell onions at subsidized rates amid soaring prices
