Myntra, a leading e-commerce destination in India for fashion, beauty, and lifestyle products, has unveiled an innovative AI-powered chatbot named “Maya.” This chatbot is designed to enhance and customize customers’ shopping experiences, making them more efficient. Initially available during Myntra’s annual Big Fashion Festival (BFF), Maya empowers users to effortlessly navigate the extensive range of styles, offering tailored recommendations and real-time conversational assistance.
Maya serves as an intelligent and intuitive virtual assistant, adept at grasping the unique requirements of users. Harnessing the wealth of products within Myntra’s extensive catalog, which spans 2.3 million items across fashion, beauty, footwear, and home categories, Maya offers pinpointed product recommendations, ensuring customers discover precisely what they seek. Moreover, Maya excels in interactive shopping conversations, deftly managing intricate inquiries, such as event-specific fashion tips or gift suggestions. By maintaining contextual awareness throughout the dialogue, Maya provides a smooth and hassle-free shopping experience, substantially expediting the decision-making process.
Fueled by OpenAI’s ChatGPT, Maya seamlessly blends natural language processing with Myntra’s proprietary cataloging and search technology, perfectly aligning with contemporary shopping and interaction preferences. Users can engage with Maya in a manner akin to interacting with a sales assistant, receiving instant and pertinent fashion guidance.
Initially, this feature will be accessible to 10 percent of Myntra’s user base, with plans for broader availability in the future. Future enhancements will encompass summarizing ratings and reviews, assisting in size selection, and integrating voice and image capabilities. Additionally, Maya will soon extend its support to vernacular languages, catering to users in tier II and III cities. Robust safeguards have been put in place to prevent misuse, ensuring that Maya responds exclusively to relevant inputs on the platform.
Raghu Krishnananda – Chief Product and Technology Officer, Myntra said, “The introduction of our AI-powered shopping assistant, Maya, marks a significant milestone in our journey to elevate the shopping experience of millions of fashion-forward shoppers in the country by providing a conversational interface to our users. As the festive season kicks in, we eagerly look forward to our customers engaging with Maya, with the confidence that their quest for finding the perfect fashion and lifestyle needs will be met with enhanced convenience.”
Myntra’s Big Fashion Festival guarantees an exhilarating festive season with enticing deals on both domestic and international brands. Shoppers can further enhance their festive savings by availing an extra 15 percent discount when utilizing Myntra’s co-branded credit card, developed in collaboration with Kotak Mahindra Bank, thus amplifying the value of their celebratory purchases.
