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Friday, November 15, 2024

Oreo expands line-up with gluten-free and NYC-inspired cookie flavors

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Oreo is expanding its flavor options once again, providing cookie lovers with yet another reason to fill up their pantries.

Three new flavors will soon hit store shelves, featuring a limited-time option and an alternative for those with dietary restrictions. These flavors are novel additions to the Oreo cookie universe and will be available soon.

Oreo gave a sneak peek of three upcoming flavors: gluten-free golden cookies, peanut butter cakesters, and black & white cookies.

The inspiration for the black & white cookie comes from the classic New York City treat, alternatively known as half-and-half cookies or half-moon cookies. In the original version, one half of the cookies is coated in vanilla icing, while the other half is immersed in chocolate.

Oreo’s version will showcase the same contrasting combination of vanilla and chocolate, featuring a “split of chocolate and vanilla-flavored creme filling,” as stated by the company.

The company stated that the black-and-white option will be exclusively available for a limited duration.

Nevertheless, the gluten-free golden is set to become a permanent addition to the Oreo cookie lineup. This vanilla-flavored cookie is designed specifically for individuals with gluten allergies, as per the company.

Oreo marketing director Anu Raja stated in a release that the choice to broaden the company’s gluten-free offerings was a response to “address the increasing demand” from individuals with this dietary restriction.

“As a brand that champions inclusivity and playfulness, ensuring that we can meet the diverse needs of all our consumers around the world is a priority within our halls,” Raja said.

Several Instagram users, sharing their thoughts on the launch of the gluten-free golden cookie, expressed delight at the brand’s new addition. One person mentioned their joy in witnessing the company step into its “gluten-free era.”

Another commentator enthusiastically urged the brand to also offer its cakesters, the company’s soft-baked cookie snacks, in a gluten-free variant.

“That was my childhood cookie!” the commenter wrote.

While cakesters didn’t have a dedicated gluten-free introduction, they did receive recognition as the third new flavor in the launch. Just like other cakester snacks, the peanut butter cakester will include a “rich, peanut butter flavor creme filling,” as stated by the company.

It is also slated to be a permanent cakester flavor option, according to the company.

As per the company’s Instagram posts, all three of the new flavor choices are set to make their debut on January 1, 2024.

According to the company, the three new products will be accessible nationwide.

SnackTeam
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