More than 73% of business-to-business (B2B) sellers in India who exceed their targets are using artificial intelligence (AI), according to a new report released on Wednesday.
According to a report by the professional networking platform LinkedIn, B2B sellers in the country are increasingly turning to AI to research prospects, pinpoint targets, and identify warm leads with buyers in their selling processes.
Identifying hidden allies, investing in connections, and giving priority to high-potential accounts are the top three characteristics of “deep sellers”.
Approximately 78% of sellers and 82% of buyers anticipate an increase in consumer budgets over the next 12 months, indicating a positive outlook for the B2B sales landscape this year.
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The research revealed that 32% of B2B sellers in India are “deep sellers,” who are 1.8 times more likely to surpass their quotas. Additionally, those who utilize social networks to identify key buyers are 2.3 times more likely to exceed their targets.
Deep sellers carry out extensive research, engage with purpose, and place a high value on creating long-lasting relationships. They function as adept navigators in the sales arena. This is the reason why businesses are aggressively looking for deep salespeople who are skilled at using AI and SIG technologies “said LinkedIn India’s Head of Sales Solutions, Abhai Singh.
Approximately 93% of B2B sellers in India believe that meeting in person before finalizing a deal is crucial.
“Meanwhile, 52% of buyers in India indicate that they continue to purchase from the same salesperson even after switching companies. This underscores the significance of relationships in achieving sales success and enduring value,” the report highlighted.
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