Shoppers Stop‘s value fashion brand, Intune, has opened two new outlets, one in Gujarat and the other in Thiruvananthapuram, as announced by a company official on social media.
The 17th store is situated in Pattom, Thiruvananthapuram, Kerala, and the 18th store is located at Eva The Mall in Vadodara, Gujarat.
“As we start wrapping up an unforgettable year of firsts for all of us at team Intune, we take immense pride in adding two more cities to our fast-growing city footprint – Baroda and Thiruvananthapuram,” Devang Parikh, business head of Intune said in a LinkedIn post.
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“Not only are the stores new, the product in-store also is and we’ve launched a lot of interesting stuff for you to check out,” he added.
Intune provides clothing and accessories tailored for young families, with items starting at INR 199.
The format was introduced in June with two stores in Hyderabad and one in Mumbai as a trial. According to a previous press release, the company’s plan was to launch approximately two dozen Intune outlets by the end of the current fiscal year in March 2024.
Shoppers Stop Ltd. was founded in 1991 by property developer K Raheja Corp, opening its first store in Andheri, Mumbai. Today, the company runs over 106 department stores across more than 56 cities, along with 7 premium home concept stores, 88 specialty beauty stores including M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, and SSBeauty, as well as 23 airport locations and 18 Intune outlets.
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