Swiggy, the food tech giant, announced on Thursday that it will merge Swiggy Mall with its quick commerce offering Instamart. This strategic move is intended to enhance consumer choice beyond groceries and staples.
Swiggy Mall, presently operational in specific regions of Bengaluru, signifies the company’s venture into online retail.
With Swiggy Instamart already operating in more than 25 cities, the company stated that Swiggy Mall will be able to scale up in the coming months, starting with Bengaluru.
Continue Exploring: Invesco marks IPO-bound Swiggy’s valuation at $12.7 Billion, up 18% from last fundraise
According to Phani Kishan, Head of Swiggy Instamart, “We’re expanding Swiggy Instamart’s offerings to encompass an even broader range of products. With our latest update, customers can now browse through an extensive selection spanning over 35 categories, extending beyond groceries and home essentials, all delivered within minutes.”
He added, “This signifies a significant milestone in our quest to offer unmatched convenience, ensuring our users have swift access to everything they require, faster than ever.”
Continue Exploring: Swiggy Instamart and Park+ join forces for instant delivery of IndusInd Bank FASTags
In a blog post, the company announced that the integration will expand options for consumers, who are displaying a growing preference for purchasing items beyond groceries and essentials from Swiggy Instamart.
