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United Spirits acquires 15% stake in alcohol beverage brand Pistola

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United Spirits, a leading player in the spirits industry, has acquired a 15% stake in Inspired Hospitality, the parent company of the alcohol beverage brand Pistola, for INR 5.65 crore, as announced in a BSE filing on Thursday.

As per the filing, “The Company plans to subscribe for 10 equity shares and 3,494 compulsory convertible preference shares (CCPS) of Pistola, which together account for approximately 15.0% of the company’s paid-up share capital (on a fully diluted basis).”

Pistola, an alcohol beverage company, specializes in the development, marketing, and sale of agave spirits. Unlike owning a bottling unit facility, Pistola has outsourced this operation to a third party.

With this investment, United Spirits aims to bolster its position in the premium craft segment.

Continue Exploring: United Spirits reports 63% YoY growth in Q3 net profit, reaches INR 350 Crore

The company also mentioned that if Pistola meets specific pre-agreed milestones within a set timeframe, United Spirits has the option to purchase the remaining shares held by other shareholders.

Established in 2010 by Rakshay Dhariwal and Radhika Dhariwal, Pistola has solidified its position as one of the burgeoning premium agave brands in India. The brand commenced its commercial operations in the agave spirits sector in December 2021.

Apart from India, Pistola distributes its products throughout the USA, Singapore, and Thailand.

Continue Exploring: Indian single malt whiskies outshine global brands in sales, achieving a landmark 53% market share in 2023

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