Wagamama, a prominent pan-Asian restaurant operator, has teamed up with Travel Food Services (TFS), a rapidly expanding travel food and retail company, to enter the Indian market later this year.
After the expansion, Wagamama will be operational in 19 countries worldwide, maintaining its enduring global appeal.
Launch Strategy
Initially, Wagamama will open in Mumbai Airport’s International Terminal, with plans for further expansion in transport hubs across the country.
“We’re thrilled to make our debut in India later this year in collaboration with Travel Food Services,” said Thomas Heier, Wagamama’s CEO. “Introducing our pan-Asian cuisine to a market we expect will show significant demand is incredibly exciting. We eagerly anticipate working closely with TFS to expand our footprint across India as we continue our global expansion into dynamic growth markets.”
Wagamama is a beloved pan-Asian dining hotspot in the United Kingdom, renowned for its culinary ingenuity, top-notch food quality, and unwavering dedication to providing a memorable experience for every guest. Its global recognition is anchored by iconic dishes like the savory grilled chicken ramen, zesty firecracker specialties, and comforting chicken katsu curry. Moreover, Wagamama’s menu continuously evolves to accommodate various dietary preferences, with an impressive 50% of its offerings tailored to plant-based diets.
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Stepping into the Indian market signifies the latest chapter in Wagamama’s impressive success saga.
The journey began in 1992 with the opening of its first location in London’s Bloomsbury. Taking cues from the dynamic atmosphere of Japanese ramen bars and a reverence for Asian culinary traditions, Wagamama set out to innovate dining: providing a unique experience where customers could savor fresh, nourishing flavors while seated together on its iconic, inclusive benches.
India presents an enticing market opportunity for Wagamama, given its rapidly expanding economy. The country boasts a sizable, diverse population, including a burgeoning middle class characterized by rising disposable incomes and a growing penchant for travel. Moreover, India is predominantly youthful, aligning closely with Wagamama’s core customer demographic, particularly those who favor the vegetarian options the brand is celebrated for.
“We’re delighted to introduce a well-known brand to Indian travellers. Varun Kapur, Executive Director of Travel Food Services, said, “We’re eager to open our doors and welcome customers later this year.”
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