Black Friday sales

After a prosperous festival season for numerous e-commerce firms, companies are now eager to capitalize on the growing interest of Indian consumers in retail therapy. Myntra and Ajio, prominent fashion platforms, have introduced the 'End Of Reason...

E-commerce platforms and brands are preparing for strong Black Friday sales as analysts and platform executives anticipate the event's growing influence in the Indian market, despite its American origins. Nykaa, Tata Cliq, and Myntra, a Flipkart-owned platform,...