loyalty programs

Hotel chains are competing for the 'loyalty' of Indian guests amidst a travel boom, diversifying their offerings and crafting personalized experiences in their loyalty programs tailored to meet their preferences. Khushnooma Kapadia, Vice President of Marketing for...

As the less glamorous sibling of the initial transaction, the post-purchase phase is frequently disregarded in the dynamic dance between businesses and consumers. But insiders know that the real magic happens beyond the honeymoon period. Developing...