NielsenIQ Shopper Trends

Over 30% of shoppers rely on quick commerce for essentials: NielsenIQ

Aggregators & DistributionSeptember 25, 2024

Quick commerce has become a key growth driver in grocery shopping, with 31% of Indian shoppers depending on it for their essential grocery needs͏͏ and͏͏ 39%͏͏ using͏͏ these͏͏ platforms͏͏ for͏͏ top-up͏͏ purchases,͏͏ according͏͏ to͏͏ a͏͏ NielsenIQ...

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NielsenIQ Shopper Trends

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