SnackFutures Ventures

Mondelez’s SnackFutures Ventures invests in UK doughnut startup Urban Legend to cater to health-conscious consumers

InternationalOctober 3, 2024

SnackFutures Ventures, Mondelez's corporate venture capital arm, has invested in Urban Legend, a UK-based start-up specialising in healthier doughnuts and pastries. Expanding͏͏ into͏͏ the͏͏ Better-for-You͏͏ Segment: This͏͏ minority͏͏ stake͏͏ aligns͏͏ with͏͏ Mondelez's͏͏ broader͏͏ strategy͏͏ to͏͏ expand͏͏ its͏͏ presence͏͏...

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