The Whole Truth

The burgeoning popularity of health-conscious consumers and the influence of social media personalities are driving explosive growth in healthy snack brands. Nevertheless, expanding these businesses into broader markets while maintaining profitability poses a significant challenge. In FY23,...

The food and beverage (F&B) market in India has been steadily expanding over the years and is on track to reach a staggering valuation of $156.25 billion by 2026. Alongside homegrown players, numerous foreign brands have...